Business Portfolio

CHRIS WARD

I am a senior copywriter and content creator with 5 years' experience creating persuasive and engaging content that sells. I spent the last 2 years building a monetised brand that has gained thousands of leads and over 3 million streams. This experience has developed my storytelling, branding and copywriting even further. I have also published a book and released an academy of online courses.

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Résumé

Experience

  • Freelance Copywriter - Present

  • Manager of Content - Contrado, London, 2021

- Leading and coordinating three main websites with international copywriters 

- Heading the copy of advertisement campaigns across Facebook, Instagram, YouTube and Google

- Creating page 1 ranking articles and impressions on competitive search terms

- Writing blogs, product descriptions and social copy

  • Copywriter - Groupon, Bristol, 2020

- Writing engaging and optimised copy for merchants including: Nike, Dell, Yankee Candle, ASOS, among others.

- Adapting tone of voice to fit the brand and target audience

- Researching brands and highlighting key features

- Uploading optimised copy and imagery into CMS

- Proofreading and checking copy before going live

  • Copywriter - Timico, 2019

- Designing and delivering promotional campaigns for company events and initiatives -Facilitating training webinars

- Quality checking and assurance of company content

Education

  • BA (HONS) in English & Creative Writing

  • Berkeley Certificate in Storytelling

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